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The Role Social Media has in Recruitment

The digital age is transforming industries all across the globe and recruitment is no exclusion. The AI Software and job boards have changed the way recruiters are hiring possible new candidates. Even social media is playing an important role in the change of the recruitment processes.

Different studies have shown that 84% of companies are underlining social media recruitment with more than 60% of them already using social networking sites to reach out to potential candidates. Let’s understand the role of social media recruiting:

Why hiring via Social Media makes sense?

Social media is the most powerful digital recruitment tools out there. In today’s world, almost every job seeker is active to a form of social media. Hence, engaging with them on these platforms should be an essential part of your recruitment strategy.

Below is a list of benefits to recruiting via social media:

Interests high-quality candidates

It’s a widely accepted fact among talent acquisition specialists that many high-quality candidates maintain an excellent social media awareness. Most recruiters have the option of posting about open positions on the company’s social media pages. This allows recruiters to tap into a much wider network of candidates. In a new study, it has said that the strategic social media tools are being used by 44% of companies to recruit respectable quality candidates.

Improves your company’s work culture

Featuring content and constant promotion on major social media channels helps your company to gather popularity. Remarkably, social media sites can also help address issues relating to a company’s bad reputation. That’s why social media is emerging as a powerful and useful tool for recruiters and companies.

Target passive candidates

A lot of passive candidates (the ones not actively looking for a job) with brilliant work-related experience and insight can be targeted with social media hiring. A survey has shown that recruiting passive candidates is one of the top reasons for companies to use social media for hiring.

Background checking

An interview isn’t always adequate to assess the abilities of a candidate. This is where the magic of the social media channels can play a significant role. Social media will provide a more in-depth insight into the personality of the candidates and how they react under pressure. Many candidates during interviews don’t reveal their own details. For personality types, social media is an appropriate hiring method.

Social media promotes your own brand

You can use social media to recognise key talent, which means recruiters can advertise their company as a great place to work. It’s important to note that it’s not essential for the best candidates seeking a new job. This is where the recruiters can rapidly find and engage with these professionals through social media channels. A strong employer brand awareness on social media attracts intelligent workforce for the company. Social media platforms can be used by employees and business leaders to act as ambassadors for their own company.

There are many benefits of using social media as recruiting, an organisation also requires a viable content management strategy. Social media, if used tactically for hiring, can get the recruiters first-class candidates as well as help in approving the company brand.

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