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Using social media in your recruitment company

Social media

If you don’t already know, social media is a scorching platform for pretty much any content In the modern day. Promotions, advertising, professions, selling, conversations, messaging and even recruitment are just some of the fresh ways people are using platforms like Facebook, Snapchat, Twitter and Instagram. The use of social media for recruitment has grown a massive 54% in the past 5 years and as a recruitment company, there are many benefits of using social media as part of your strategy.

Employer brand

Employer brand is vastly important to any business; whether its recruitment or any other industry.  What makes this so important to recruitment companies is potential employees can have a strong understanding about your company, the way you work and how you can be the best solution for their recruitment own needs. Representing a businesses’ personality through your social media channels can help you reach more candidates.

According to Talent Works, at least 59% of candidates use social media to research the companies they are interested in. This means that more than half of your candidates would have seen your content, which is a good number of potential candidates you could be working with. With 67% of job seekers using social media to gain insights into company the culture.

Social Recruiting

Social recruiting has become more popular amongst recruiters because there are quite a few benefits when it comes to reaching more passive candidates through social media. The recruiters can get an added reach, allowing them to find the candidates faster as you can start using most social tools free of charge. The social media tools can get recruiters to engage with their target audience and focus on reaching candidates that they may never find through traditional hiring methods. On a platform like LinkedIn, you can precisely target connections and an audience that relates to your own business. Another reason to use social media is there are less spam and more real people, this means recruiters can get a better and higher response rate when collaborating with potential candidates.

Better Application Pool

Social media is a good way to increase your recruiting pool because of the personal element to it. Social platforms can be used to keep in contact with people directly or used as a referral pathway for people to use.

From a study by Undercover recruiter, it shows that 84% of companies stood by using social media to recruit, this means that recruiters have a good social network and application pool.

Screening candidates

Social media can also be used to screen candidates before an interview, the process of screening candidates is nothing new to the industry, but what social media does is give recruiters an easily accessible tool to view people’s personal abilities. You will need to be cautious when looking up someone’s social media profiles without their consent. But candidates are now more willingly including social media links in their CV for recruiters to search them on platforms like LinkedIn, Facebook and even Twitter.

Social Media Marketing

Social media platforms are free to use, Basically you have a free tool at your fingertips. But, there is a different way to utilise the advertising potential of social media channels. Facebook is always a good example as it has a good Ad manager feature that allows you to post and promote jobs. What many recruiters don’t necessarily do is set up campaigns to promote a set of jobs. While advertising on job boards can produce you more applications, what a Facebook advert can do for you is to target detailed audiences that are best suited for your job requirements.

Facebook is by far the most popular social media advertising channel with 93% of social media advertisers using Facebook Adverts. Facebook allows you to achieve this by letting you alter the audience by both demographics and location. An example of this would be if you have jobs that are based in Chesterfield you can target that area with the interest of the audience to target the most correct people.

Candidates can look for you and your jobs

By having a social media presence, you are allowing old, current and future candidates to look for your company and your jobs. Jobvite did a survey and that showed that 48% of candidates used social media in the search for their most recent job, showing the candidates do take social media into consideration when looking for a career. When it comes to your recruitment website you should always have your jobs displayed and this is the same with social media because it’s an extension of what your company does.

Social media is defiantly something you should invest in if you haven’t made it as part of your recruitment business yet. What’s great about social media is that everyone knows how to use most platforms, you may just need some guidance to perform some of the features.

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